Incredible India is the name of an international tourism campaign maintained by the Government of India since 2002 India's Ministry of Tourism launched a campaign to promote India as a popular tourist destination.The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashionThe campaign portrayed India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. The campaign was conducted globally and received appreciation from tourism industry observers and travellers alike. However, the campaign also attracted criticism from some quarters. Some observers felt that it had failed to cover several aspects of India which would have been attractive to the average tourist.
The privileged association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. This charismatic American, one of golf’s "Big Three", contributed to popularizing golf and giving it a worldwide dimension. By recognizing his pioneering sprit and achievements on the course, Rolex would irrevocably link itself to some of the sport’s most memorable moments, players and tournaments. Since 1967, the relationship between Rolex and golf has continued to thrive. Today Rolex is not only associated with the most important and prominent bodies governing golf worldwide but also with the principal professional tours, competitions and personalities. Its choice to partner with the sport of golf is a logical one. Flawless timing, precision and control are distinctive hallmarks of both a Rolex timepiece and the performances of great golfers making this one of sport’s iconic partnerships.